Instacart Ultrafast

Pushing the limits on speedy delivery, Instacart launched Ultrafast: Cart it in 15 minutes.

But we couldn’t legally say 15 minutes, so we said the next best thing: Cart it in minutes.

Anyway, exciting stuff. If fast delivery is your thing. The idea behind this campaign was to speak to the moments when you’re in a pinch and need something right now. I worked on launching this service for Mariano’s—a Chicago-based supermarket chain. Naturally, the audience was Chicagolanders.

Paid social

Direct mailers

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Mobile UAC

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DS: Emily Lin // Monica Galvan
CD: Philip Lowe // Taylor Erin

“I think some of the lines need to be wordsmithed.”

-Creative Director